Friday, December 21, 2007

Internet Marketing Strategy

The reason most people fail to make money online is because they have no internet marketing strategy. Or maybe they do have an internet marketing strategy in place but it is a strategy which does not work or is inefficient. Many people would achieve success online if they had a halfway decent internet marketing strategy in place. Some people farm the work out to marketing companies who also have no clue on how to market online. There are a few great internet marketing companies out there but their are so few of them. In order to have business success online you must have an internet marketing strategy in place and it must be an efficient interent marketing strategy. If it is an inefficient internet marketing strategy you will just be chasing your tail.

In order to create a halfway decent internet marketing strategy you must know what you are selling. And I mean you must really know what you are selling. You need to know how it benefits your potential customers. You need to know why they should buy your product and not your competitor's product. You need to really get to know your product. This is where a majority of people go wrong. They have no clue as to what product or service they are selling. Next you must have confidence your product or service can deliver what you are claiming it can deliver. If you do not have confidence in your product neither will your potential customers, thus equaling no sales. Next you need to find your target customer base. For instance you would not try to sell dog food to cat owners or sell cat food to dog owners. You might get a few sales but your overall marketing campaign would most likely be a waste.

After you figure out who your target customer base is you must figure out how to get your message across and out to them. Before we get into methods of marketing your product or service to your customer base, you need to be sure you have listed the benefits your product offers your potential customers. Many would be marketers do not focus enough on the benefits and our missing out bigtime by missing this step. Ok what you will need first is a website, you can also use an affiliate site if you have one. What you will need whether you have an affiliate site or personal website is an opt in form. An opt in form is where internet users can sign up to receive more additional info about your product or service through emails and regular mail. It takes the average consumer 7 views of a certain product before they buy. Be sure to include their mailing address, as mailing flyers and letters is a powerful form of offline marketing.

Now that you have your site up and running you need to drive traffic to it. You can drive traffic to your site through basic SEO techniques, PPC advertising, writing articles, writing press releases and posting in forums. This is a basic internet marketing strategy as you become more advanced in your marketing efforts you will learn other methods.
Learn how a Marketing system can produce massive sales for you and your business

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