Thursday, January 24, 2008

Legitimate Home Based Business

A legitimate home based business can help you in many ways. A legitimate home based business can help you make the type of money you have always been trying to make. Now a legitimate home based business is nothing like a scam. Once you become familiar with what to look for when looking to join a company you can tell what is a scam and what is not a scam.

There are many companies out there who will promise you the world and completely under deliver. They are just after your money plain and simple. They have no real intentions of helping you earn the money they have promised you. This may have already happened to you.
If it has do not worry, most of us have all been there and gone through that. The key is to not lose hope when it comes to making money from home. There are legitimate home based businesses out there. You just have to know what is a scam and what is a solid business.

First and foremost they must have a product. No product and it is illegal. The product is key. Many companies have noproducts what so ever. These are called pyramid schemes. They will eventually get shut down or even worse just disappear with your money. This is an obvious sign that a company is a scam. No product don't join, no matter what they may tell you.

Next most companies and company reps will promise you anything and everything. Now just because a rep promises you the world does not mean the company is a scam. I know reps who will say anything just to get your money. Just because they promise you something does not make the company a scam.

Now if the company is promising to build your business for you and telling you, you will not have to do nay work. Then the company is something I would not join. Here is a fact no matter what company you get yourself involved in, you will have to manage and run your business.

It is not anyone else's job to run and manage your business. Remember it is your business, it is not anyone else's business. Your upline should be there for support and to guide you along the way but they will not be there to build your business. They also have to build their own remember.

This where most people get suckered into scams. They believe the lies. They believe the company or their upline will do everything for them. That is a straight out lie. If anyone will build a business for me, let me know and I will join. It is just not going to happen.

When you join a business you must be prepared to build you business on your own, it is not your upline's job to build your business for you. Your upline is there to support and guide you. If anyone promises to do all the work for, you can assume they are lying to you.

These are just a few of things to look for when looking for a legitimate home based business.

Home Based Business Ideas

There are many home based business ideas out there today. Everyone is looking for home based business ideas they can use to help them make money. While there are many ideas out there. There are only a few ideas which can actually help you earn money online.

Some of the ideas require more work than others but there is no shortcut when it comes to making money online. There is no quick fix. You must understand everything takes time and work to build. Once you understand this you have won half of the battle. I will give you a couple home based business ideas and I will explain what you will also need in order to make these ideas effective to the fullest.

This first idea is for people who are in network marketing or in a MLM company. Most people I know have trouble getting qualified prospects to look at their business. Why is this? Most people have no clue how to market, if they did they would be making the money they have always dreamed about. So this is an easy way anyone can get a few more prospects every week to look at their business.

Ebay is huge and it is a great way to find prospects to join your business. All you have to do is sell an ebook or a special report on Ebay. It has to be something of value.Once you have found or created your ebook, add the links for your business in there. You have to start the bidding low. I start my bidding at one penny. It is great if you are able to make some nice money from your ebook but you must understand this is not your main purpose. Your main purpose is to build more prospects to look at your business.

Even if your ebook sells for a quarter, you still have accomplished your main goal. And your main goal is to drive prospects to you. Now imagine if you have 100 ebooks selling all at one time, every week. I think you should be beginning to see the picture.

Another thing you can do is start a review site. This is pretty simple and straight forward. Join a place like Clickbank and become an affiliate for the many products they offer. Pretty simple right. Simple scan through the products you like and write a review for them on your website.
All you are doing is giving an honest opinion on what you think of each product you are reviewing. Be sure to add your link so you receive the proper credit if anyone decides to buy based off your review. Review sites making a killing online. Many more people are beginning to see the value of review sites.

These are just a few home based business ideas out there. The key is to remember nothing happens overnight, everything takes consistent effort. If you are willing to give it your all, you will be well on your way to making the bucks, others are making online currently.

Search Engine Marketing

Effective Search Engine Marketing Campaign - Importance of Keyword Analysis

By Cheow Yu Yuan

Many people rush into search engine marketing campaign without having a proper keyword analysis before hand. To have an effective search engine marketing campaign, you got to make sure that you have chosen the right keywords to optimize in the organic listing, or bid for in the paid listing.

Choosing the right keywords is very important because it usually determine the effectiveness of a search marketing campaign. For example, if you choose a set of keywords that target to the wrong audience, you will not be able to convert the traffic from this campaign into either leads or sales. In another case, if all your keywords do not command high search volumes, you will not be able to drive a substantial amount of traffic to your site to measure conversion.

Therefore, having a detailed keyword analysis before the start of any search engine marketing campaign is so important, if you want to have good results from it. Before you choose the keywords, the first question that you need to ask yourself is what do you want to achieve from this campaign? Is it to get more opt-in leads or more sales? Or is it to get more people to pick up their phones and call you? Or you just want to generate branding awareness for your business? You need to have a clear goal of what you want to achieve from the campaign.

After you have determined your goal, the next thing that you need to do is to find out who your target audience is. Are they ready buyers, who are so in need of your products or services that they are willing to splash their cash right away? Or are they people who are just seeking out more information from the Internet? Understanding of their age group, gender, and profession also play a part in getting the right audience to click on your link to visit your website.

Let's say for example, you found out that your target audience is people who love free information first. So what you can do is to design your landing page whereby you will ask for their email and full name, in exchange for a free report or gift from you. In this way, the goal of your search engine marketing campaign will be to generate more opt-in list.

After understanding this, you can now optimize the right pages to rank well on organic listings, as well as driving paid listing traffic to the right landing pages whereby you will capture their personal information.

If your business offers services or products that you need to meet them personally to sell them, do not worry. Once they have given you the permission by opting in to your list, you will be able to email them and arrange for meet-ups to close the deal offline.

Cheow Yu Yuan is the co-founder of, an online marketing and branding agency.

Check out more about Online Marketing and Branding at