Saturday, December 8, 2007

Home Business Houston-Avoid A Trap When You Start a Business From Home

Home Business Houston-Avoid A Trap When You Start a Business From Home

So; you are thinking you want to start a business from home? There are many things you will need to consider as you explore your endeavor. Although I cannot begin to cover every aspect of starting a business from home in this article, I wish to warn you of a trap that is easy to fall into, difficult to avoid and can be devastating to your wallet.

The internet is crammed full of opportunities to "Make Thousands of Dollars!" simply by following "just do what I do" programs. Unfortunately, many of these so called systems prey on your desire to make money, but they can and will leave you broke and discouraged if you don't know what you are doing. Caveat Emptor, Buyer Beware must be your mantra when considering one of these online opportunities.

Most folks begin looking for a work from home business by doing research on the internet. The simplest research begins at the search engines by typing in "Work from Home" or a similar phrase. In the results you see hundreds, thousands, even millions, of opportunities that await your click. Many times you will be asked to "opt-in" to receive the valuable information that is offered for free. Not a bad thing you say to yourself as you fill in your email address and your name in the harmless form, after all, it's free and I'm not buying anything. To comply with Anti-Spam Laws you will receive an email that asks you to confirm your request for additional information. You are now a "Double Opt-In Subscriber" and by clicking on the link to confirm your desire, you are whisked away to the promise land of thousands of dollars filling your bank accounts. You have just fallen prey to one of the biggest traps on the internet!

Now, I am not suggesting that every program on the internet is a scam, by any means. There a literally thousands of people legitimately making very large amounts of money on the internet every day and there are truly some valuable and legitimate ways to make money from home on the internet. What I am suggesting is that by "opting in" to a list, you have agreed to receive a sales pitch for the product du' jour the marketer is selling. The products you will be selling are the same thing you just signed up for, only this time you will get a commission for a sale. It sounds good on the surface, but...

Many online offerings are very compelling and they prey upon your desire to make money. The lure of easy money is the downfall of most people who want to start a business from home. It's not easy and it's not quick and the programs that convince you otherwise have been carefully designed to pique your interest and to separate you from your cash. To make money on the internet, you need traffic; visitors or quite simply, people to buy your offering, simple as it sounds this little detail is often overlooked when considering an opportunity.

Here's a sample of how this little scheme goes: You sign up and part with your cash. The seller of this fine program tells you to get traffic and expect a conversion rate of X; but how do I get traffic if I don't have a website? Simple, send emails to everyone on your list; surely they will buy this marvelous idea! What list are you talking about? Well, your opt-in list of course. How do I build an opt-in list if I don't have a website? Simple, place Pay-Per-Click ads and the traffic will come in droves and buy your offering. We'll even show you how to get Pay-Per-Click ads for little or no cost and beat your competition. But wait, if I don't have a website how will I capture the email addresses of those who opt-in? The truth is you can't, but the marketer can; and does! Your work resulted in a free email address on the list of the marketer, whether or not the sale was made doesn't matter to him, he got the address. You on the other hand paid to add that address to someone else's list.

To be successful on the internet, you must, repeat, YOU MUST, have a website, a website where you send the traffic you generate for yourself. Without a website you will go broke buying Pay-Per-Click ads and all you have done is perpetuate a program for someone else that you can no longer afford to sell. When you are broke and you will be, someone else will be ready to take your place in line. All you have done is advertised a product for someone else and they reap the benefits without the cost or the risk.

Work from home opportunities can be awesome ways to generate extra income for you and your family, but they can also be vicious traps that will consume you if you are not careful. Before you get your credit card out, find out what other people are saying about a product or opportunity. Do a search for the name of the author or the program and you will quickly see what others saying about what seems like a "sure thing." And last but not least, remember when you sign up for free information, it is usually not free, but rather you are selling your email address so you can receive more offers from the person you signed up with. Free information is not necessarily bad, but it is designed to get you to buy something later. Caveat Emptor!

Rick London is the owner of several websites including and and has written numerous articles about Article Marketing and Affiliate Marketing Programs.

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