So a majority of business owners start off trying to advertise with classified ad sites like Craigslist or they may even start using safe lists. Both of which give very minimal results, if any. Or they may talk to friends and family. Or they may spend a ton of money on leads, which end up not producing any solid results.Once these methods are exhausted they normally end up quitting and are left with a bad taste in their mouth.
So what was missing? What went wrong? Simple these business owners were not marketers. They had no experience with creating and driving targeted traffic to their websites. And even if they had traffic coming in they had no experience in converting their traffic into sales. Next they had no knowledge on how to generate quality leads. Instead they are buying used leads which have been sold to everyone and their moms. When you look at these factors of course 90% of people in a home based business are not making any money and failing.
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